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Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk

Neuro Web Design: What Makes Them Click? Susan M. Weinschenk ebook
ISBN: 0321603605, 9780321603609
Format: djvu
Page: 169
Publisher: New Riders Press

I've recently started reading about it and picked up a book by Susan W called “Neuro Web Design – What makes them Click ?” http://www.peachpit.com/store/product.aspx?isbn=0321603605. Psychologist and author of Neuro Web Design: What Makes Them Click?, Susan Weinschenk compiled 100 cognitive and psychological tendencies and explained them in an easy-to-read format. She has written several books on user-centered design. Susan Weinschenk has outlined the principles of this methodology in her book, Neuro Web Design: What Makes Them Click. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. And I've seen more and more web designers embracing beautifully readable typography. 100 Things You Should Know About People. Why does someone decide to buy a product online or register at a website? You probably already know Susan—"the brain lady"—from her wonderful books, including 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Dr Susan Weinschenk explains the latest research from Psychology and Neuro Psychology to shed light on why people react the way they do online. Neuro Web Design: What Makes Them Click? Her most recent authored books are 100 Things Every Designer Needs To Know About People and Neuro Web Design: What Makes Them Click? 'Don't Make Me Think' by Steve Krug '100 Things Every Designer Needs to Know About People' by Susan M. Book Description ?While you?re reading Neuro Web Design, you?ll probably find yourself thinking ?I already knew that?? KEYNOTE SESSION: Neuro Web Design: What Makes Them Click? Psychologists have known for years about the nonconscious forces that persuade people to take More information. The latest is Neuro Web Design: What makes them click? Susan Weinschenk: Neuro Web Design – What Makes Them Click?, New Riders Press 2009, 168 Seiten, ISBN 978-0321603609. The recent factor is known as the “Neuro Web Design.” Web Design. Did you know that you have three brains? Research in this area comes to us from both Eyetrack III and Susan Weinschek's book Neuro Web Design: What Makes Them Click?